{
  "disclosure": "Fictional, app-neutral worked excerpt. No customer account or live API call. Not the complete package.",
  "title": "Campaign and traffic metric reconciliation",
  "columns": [
    "Channel",
    "Sessions",
    "Key events"
  ],
  "sourceRows": [
    [
      "Organic",
      "120",
      "6"
    ],
    [
      "Paid",
      "80",
      "2"
    ],
    [
      "Unassigned",
      "20",
      "0"
    ]
  ],
  "resultRows": [
    [
      "Organic",
      "5.00 events per 100 sessions"
    ],
    [
      "Paid",
      "2.50 events per 100 sessions"
    ],
    [
      "Total",
      "220 sessions, 8 events, 3.64 events per 100 sessions"
    ]
  ],
  "rule": "The denominator is sessions. Event counts do not imply unique people or purchases. Compare only the same date range and attribution definitions.",
  "sourceRowCount": 3,
  "outputRowCount": 3
}