{
  "disclosure": "Fictional, app-neutral worked excerpt. No customer account or live API call. Not the complete package.",
  "title": "Experiment metric and exposure dictionary",
  "columns": [
    "Experiment",
    "Unit",
    "Metric"
  ],
  "sourceRows": [
    [
      "EX01",
      "account",
      "trial activation"
    ],
    [
      "EX02",
      "user",
      "purchase events"
    ],
    [
      "EX03",
      "unknown",
      "conversion"
    ]
  ],
  "resultRows": [
    [
      "EX01",
      "account unit retained"
    ],
    [
      "EX02",
      "event count is not distinct purchasers"
    ],
    [
      "EX03",
      "define exposure unit and denominator"
    ]
  ],
  "rule": "No causal lift or winner is inferred from definitions. An experiment needs a valid design and observed results before conclusions.",
  "sourceRowCount": 3,
  "outputRowCount": 3
}