{
  "disclosure": "Fictional, app-neutral worked excerpt. No customer account or live API call. Not the complete package.",
  "title": "Business metric definition review",
  "columns": [
    "Metric",
    "Numerator",
    "Denominator"
  ],
  "sourceRows": [
    [
      "Lead rate",
      "8 qualified leads",
      "200 sessions"
    ],
    [
      "Purchase rate",
      "3 orders",
      "120 users"
    ],
    [
      "Conversion",
      "11 events",
      "unspecified"
    ]
  ],
  "resultRows": [
    [
      "Lead rate",
      "4.00 percent per session"
    ],
    [
      "Purchase rate",
      "2.50 orders per 100 users, not unique purchasers"
    ],
    [
      "Conversion",
      "definition incomplete"
    ]
  ],
  "rule": "A metric needs a period, population and denominator. Do not combine differently filtered metrics or infer causal effects.",
  "sourceRowCount": 3,
  "outputRowCount": 3
}